Helping leaders navigate the future of marketing and AI.
I'm passionate about results-driven marketing, user experience, and data. Through experimentation, testing, and user psychology, my focus is to understand customers better than they understand themselves.
Brands I'm proud to have worked with
MY APPROACH
Mediocre marketing is expensive. I fix that. I build sustainable growth engines that don't chase trends. I build the marketing function of the next decade, not the last one.
I've scaled a startup airline from $0 to $150M, built and led marketing teams of 30+, and grown brands that last. I've watched competitors waste millions on shortcuts that never compound. I start with strategy that builds equity, earns trust, and converts marketing investment into long-term revenue growth.
Outside of the office, I'm a girl dad to two incredible girls, an ultramarathoner, and a firm believer that consistency and focus on the right things compound over time. The trick is knowing which things to focus on.
Marketing systems for what's next
By the numbers.
$5M+
Marketing budgets managed
$7.5M
Incremental revenue from experimentation
50+
Marketers led and mentored
1,000+
Companies helped
Current Focus.
The work I do best, and the problems I was built to solve.
01
AI & Marketing
How attention, search, and trust are being rewritten.
02
Leadership
Teams built to perform at scale and stay intact. Have led and mentored over 50 marketing specialists with less than 3% turnover.
03
Growth Systems
Full-funnel architectures designed for the long game.
04
Customer Psychology
Understanding people better than they understand themselves.